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Author Topic: Naming a target market  (Read 1689 times)
Beth Consugar
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« on: May 31, 2010, 05:04:17 PM »

Part of lesson 8 is to submit three possible markets for your ideas, and explain why you think they would be good markets.  What kind of explanation do we need?  Just a sentence or two describing the magazine's target audience and the types of articles or stories they tend to publish, as well as pointing out how your article or story fits with their audience?  Or are instructors looking for something more?



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« Reply #1 on: May 31, 2010, 05:12:28 PM »

I got the answer for you! My first instructor from the basic course told me in my Assignment 8 letter, when looking for markets, the things you should consider are: word requirements, audience of the magazine and specific editorial needs in terms of genres and topics. In a way, what you are saying is what the instructors are looking for...it's nothing you need a whole page for. Just a short paragraph usually does the trick for me or a few sentences at the least.

Hope that helped!

« Last Edit: May 31, 2010, 05:14:31 PM by sharonda » Logged

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« Reply #2 on: June 01, 2010, 02:15:25 AM »

Right, say you have a fantasy short story for twelve year olds that runs 1500 words...then I would say:
My target market is CRICKET because they take fantasy up to 2000 words for kids 9-13.
Now if you know more like, "In the sample issue I read, they had more fantasy than anything else." then you could put that in to make your instructor pass out from joy, but really just show that you checked for things that would make it a good market:
word length
age group
actually buys fiction (you wouldn't believe how many folks send fantasy stories to nonfiction only markets)

Also watch for things that would mean an automatic rejection such as magazines that only take material from teens (if you're not a teen) or magazines that only buy from Canadians (if you're not a Canadian), etc.

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