May 27, 2011

Some terrific reading is waiting for you this weekend! The articles below from around the Web will give you writing and marketing help, help you see through the current publishing confusion, and even show you ways to get your kids to read through the summer.

Enjoy!

“Is Publishing Turning into the Wild West?” The publishing world has changed radically in the last couple of years, thanks to those pesky e-books. Do the old rules still apply? Does chaos rule? Or are there ways to survive and thrive in the new environment? [Terrific article here by Randy Ingermanson, plus interesting comments.]

“A Dozen Ways to Get Your Child to Read Over the Summer and Have Fun Doing It!” Every year student assessments show that when kids take a break from school over the summer and they don’t read or have any reading instruction during that time, their reading skills are adversely affected. But this doesn’t HAVE to happen. Encouraging children to read during the summer will not only sustain their current reading achievement, it will also contribute to their success in reading proficiency. [Here you'll find suggestions for early primary grades, middle grades, and teens.]

“6 Query Tips from a Publishing Insider” To help you write a query letter (or submission letter) so that an agent will give your manuscript the time of day here are the top 3 Do’s and Don’ts from our head Acquisitions Editor. [The first tip was even a surprise to me, although just last week I sent a proposal to a publisher and got an email suggesting that I add more marketing stuff-even though this publisher has published nine of my previous books! She said there was also talk of adding a marketing clause in new author contracts.]

“Twitter-patted” Twittering gave the world a fast way to communicate and also a new tool for marketing. Marketing with only a few words takes planning and focus. [Read this article for a brilliant way to plan and write your Tweets while you are working on your book/story/article/ebook to be released later.]

“Ways to Improve Your Writing Style” Newer authors struggle with writing technique, and long time writers still find elements in writing that are their nemesis. Being aware of problem areas in your writing can help you move ahead as a writer when you focus on them and find ways to improve those techniques. Here are a few tips on become a better writer. [Gail Gaymer Martin's blog posts are meaty and almost a mini-workshop. Don't stop with this post, but go through her whole Writing Fiction Right blog site.]

“Tidbits” from Writer Beware! This article is FULL of information and links to longer articles, discussing topics like the new trend of agents-turned-publishers and how to interpret the numbers when you read that print-on-demand epublishing is out-stripping sales of paper books.

August 30, 2010

I’ve been reading a lot about e-books lately. For a long time, I didn’t pay much attention. Then I tried my hand at it with my e-booklets 50 Tension Techniques and Writing Mysteries for Young People.

E-books have exploded lately. Now that about half the books sold on Amazon.com are e-books, it’s time to take them seriously.

Since it may highly impact your own writing future–especially if you hope to make a living at writing–I’d encourage you to check out these articles:

“The Future of Publishing” by Randy Ingermanson is a good overview of the rise of e-books and what the next few years are going to mean, especially for fiction writers.

“The High Cost of Self-Promotion” and how author Jon Konrath was able to go back to writing full-time because of e-books.

“It’s All Hard Work” by Sherryl Clark–with e-book cautions for the new writer breaking into print–and advice on how published authors can make e-books work for them.

The More Things Change…

What do you think about all the news about e-books? Do you personally read a lot of e-books? Do your children read e-books? Would you buy more e-books if the readers were less expensive?

Give me your opinions on this!

August 2, 2010

You meet an editor or agent in an elevator or the banquet line. They turn to you and ask, “What’s your book about? Why are you the person to write it?”

Which One Is You?

Do you give a confident 30-second talk summarizing your book’s main points and why you’re the only one who could do the project justice?

OR

Do you say, “You know, that’s a good question. I’m a lousy writer! Who do I think I am anyway, masquerading as a writer? It’s a dumb book idea.”

Of course you don’t spout that second example!

And yet, many writers do that very thing to themselves every day. That evil little voice in your head or over your shoulder whispers, “That’s a stupid idea” or “That’s been done before–and a lot better” or “You’re never going to finish that story.” And like agreeable little twits, we nod and tell ourselves, “This is a dumb idea. I’m never going to finish this. This concept was done last year–and a whole lot better!”

Then, discouraged for another day, we head for the ice cream.

Pitch It to Yourself!

The name “elevator pitch” means a short speech you have ready for that opportune moment when you can market yourself or your book idea to someone that might buy it. Every day–even many times a day–you need to pitch your writing project and yourself TO YOURSELF.

How are you going to sell your story idea to yourself? What elevator pitch can you give to yourself when you’re surprised, not by an agent or editor in the elevator, but by your own nagging questions?

• When “voice in the head” says, “This is just too hard!”
• You say, “I have done many hard things in my life. I can do one more difficult thing.”
•  
• When “voice in the head” says, “There’s too much going on in your life for you to write now”
• You say, “Writing is at the top of my To-Do list because it’s important!”
•  
• When “voice in the head” says, “Editors and agents scare me!”
• You say, “Even when I feel anxious, I can act like a professional.”
•  
• When “voice in the head” says, “I can’t write because I can’t tolerate rejections”
• You say, “NOT writing is the only rejection that matters. It’s a rejection of my dreams. I can write a little each day.”

Write Your Own Now

Take a few moments today and write at least three elevator pitches of your own, counter-acting the voice in your head. Write the pitches on cards and tape them to your computer. When the “voice” badgers you the next time, read one of your cards OUT LOUD. Several times.

And if you’re feeling very brave, add an elevator pitch in the comments section (up to three pitches) that you can begin pitching to yourself today!

July 30, 2010

Over the weekend, I hope you’ll have time to check out some very helpful and thought-provoking blogs I read this week.

Kick back, relax, and enjoy these gems!

Gems of Wisdom

**Agent Wendy Lawton wrote a series called “Career Killers.” Full of wise advice! One post is on speed writing. Other “career killers” included impatience, playing “around the edges,” sloppiness, and skipping the apprenticeship. If you avoid these mistakes in your career, you’ll be miles ahead of the average writer.

**Are you trying to combine babies with bylines? Try “Writing Between Diapers: Tips for Writer Moms” for some practical tips.

**Is your writing journey out of whack because you have unrealistic expections? See literary agent Rachelle Gardner’s post “Managing Expections.”

**Critique groups are great, but you–the writer–must be your own best–and toughest–editor. See Victoria Strauss on “The Importance of Self-Editing.”

**We’re told to set goals and be specific about what success means to us. Do you have trouble with that? You might find clarity with motivational speaker Craig Harper’s “Goals and Anti-Goals.”

**And finish with Joe Konrath’s pithy statements in “A Writer’s Serenity Prayer.” You may want to print them out and tape them to your computer!

Share a Gem!

What have you read lately–online or off–that you felt was particularly insightful or helpful or thought-provoking? I’d love to have you share a link of your own!

July 12, 2010

Most of us start out writing because we feel a yearning, a call, a really strong desire to be a writer.

We have stories inside us burning to be told. We see the world in a slightly different way, and we want to share how we see people and events, all wrapped up in a spell-binding story.

Then What Happens?

Somewhere along the way, I’ve noticed, the calling often becomes a career mindset. It might happen with the first sale, or it might not happen until years into publication. With me, it happened after I’d had two or three novels published by Atheneum.  Status became more important than telling a good story.

Warning: this can happen to you too! Be aware of the signs and what can trigger it.

A Common Story

With me, it was financial need. It was the 80s during the farm crisis, and we were in danger of losing our Iowa farm. Suddenly sales were crucial. Advances had to be bigger and bigger. I began to worry more about whether I needed an agent than if my current book was better than the last one. Achieving excellence took a back seat to making money.

I wish I had seen it coming. Getting back to your calling-your love of storytelling-is a lot harder than maintaining it in the first place.

An Agent’s Perspective

Literary agent and author Donald Maass (in The Fire in Fiction) suggests that writers are either those who desire to be published, or those who desire to tell stories. They may start out the same, committed to making it as writer, to being the best storyteller he/she can be. He says that over time a writer’s real motivation will emerge.

Admittedly, I took the ICL course with a hopeful eye of staying home with my children and having a career too. But did that necessarily mean that I had to change from being a storyteller to a status seeker? No, I don’t think so. I think your calling and career can co-exist within you-but only if you guard your writer’s heart carefully.

What needs to stay in the forefront? A pursuit of excellence, for one thing. Keeping the writing fun for another.

Warning Signs

What are some signs that you’re moving from a storyteller to a status seeker? Maass gives some insightful signs:

• The majority of status seeker writers seek agents and publication years too soon.
• When rejected by an agent, the status seeker writer immediately offers the agent something else from his desk drawer. (Not something better-just something else.)
• Status seekers grow frustrated with rejections, thinking landing an agent is a matter of luck. Storytellers know that something is missing from their writing and they work on it.
• Status seekers ask how they can just make their stories good enough to sell. A storyteller is more concerned with making his story the very best it can be.
• With a first contract status seekers are very concerned with what they are getting for blurbs, advertising and promotion. Storytellers have a more realistic grasp of retail realities; they promote some, but then get to work on the next book.
• Status seekers go full time too soon, relying on advances for their living. Storytellers keep their day jobs for as long as it takes.

More details are given in his book to distinguish status seekers intent on building a career and storytellers who are called. You can also download (free) the author’s earlier book The Career Novelist by going to Maass’ website.

Do you think you can have a career–yet keep your “calling” as a storyteller the most important? How can a writer keep his priorities straight? What do you think it would take?

April 28, 2010

Last week I received this question in my email from a blog reader: “I wonder with the proliferation of print on demand companies reducing the need for inventory, providing on-line marketing capabilities, and the writer keeping a higher percentage of the book profits, what in your opinion, is the best route to go and why?”

 If you read my other comments on self-publishing in “The Four D’s” or “Publishing Confusion,” you probably guessed that I am negative about self-publishing. [Do read those articles-there are links to various websites where you can become more informed-and warned.]

Some of my opinion comes from personal experience: none of my 35 books were self-published. Some of my opinion comes from seeing writing friends and students get burned by false promises. (Yes, the writer gets to keep a higher percentage of book profits, but often those profits are miniscule. Fifty percent of a meager amount is still a pittance.) And some of my opinion comes from what I’ve heard agents and editors say (their negative perceptions of self-published books and authors.) I’m afraid that in at least nine cases out of ten, self-publishing turns out to be a very disappointing (and often expensive) experience.

Good Option for Some

Are there times that self-publishing something makes sense? Definitely so. Perhaps you’re a frequent speaker for a national organization like MOPS (Mothers of Preschoolers), and you speak to large audiences many times per year. If you have a nonfiction book that this group would love, then a print-on-demand book (POD book) could be a good idea. You have a built-in audience and credibility as an expert through your speaking. (I’ve heard of many professionals-from agents to landscape gardeners-who’ve been able to sell hundreds of books when they speak at conferences.) But they had credibility first-and a built-in large audience for their books. 

My One Experience with Self-Publishing

For the above reasons, I decided to e-publish a couple of $7 e-booklets this month. [See "Don't Re-Invent the Wheel."] I had the credibility first. Most of my published books are novels, so “50 Tension Techniques” was easy to put together from a workshop on that subject that I’ve done at many SCBWI events. And since eleven of my published books are mysteries, I had the credibility for “Writing Mysteries for Young People.”

And my built-in audience? I’ve had a website for many years, a blog for four years, and already had friends on my Facebook and Twitter pages. Everything was already in place for “e-sales.”

And (this is key to me), it was almost free to set up. I just added information pages to my website and blog. (If I had used PayPal instead of ClickBank, it would have been totally free to e-publish them, but my Google research turned up a lot of disgruntled PayPal experiences, so I opted to pay the one-time $49 ClickBank fee.)

What About Self-Published Fiction?

Self-published nonfiction out-sells self-published fiction by an enormous margin. Few people starting out as novelists have a speaking platform where they can sell their books. Few have a huge following online-and you must have if you expect to market your novel online. Otherwise you are stuck marketing the book from the trunk of your car, begging a few small bookstores to stock your self-published novel (the chain stores won’t), and arranging your own autograph parties and signings where you will probably sell fewer than a dozen books.

With self-published novels you won’t have the kind of support you get when published by traditional publishers. [For example, my latest publisher has nine of my books on their website, which I'm sure gets a lot more hits than my website! They have separate pages for the mysteries and the devotionals.] In addition, the four mysteries and one devotional are all getting new covers in May and another “publicity push” from the publisher. Traditional publishers can do that-they have whole publicity and promotion teams who work on such things.

Publicity and Promotion

When you self-publish, remember that you are the publisher (or you pay for it), the art designer (unless you pay for that service too), and your book’s publicity/promotion/sales team. Most of the on-line promotion packages that self-publishing companies want to sell you are things you could do for yourself for FREE.

And unless you already have a big following, your sales will be minimal. Most self-published books are way over-priced. Why would a stranger take a chance and buy a novel from an unknown self-published author when the same money will buy him a famous name author’s novel? Once self-published authors have run through their friends and family members, the pickings are slim when it comes to sales.

Be Extra Careful

If you are considering self-publishing, please thoroughly research the pros and cons first. Do Google searches on “self-publishing scams.” For each company that wants to “publish” your book, Google them. Contact other authors they’ve “published” and ask about their sales and what the “extra services” (like editing, marketing, book jackets) cost them. (Remember: with a traditional publisher, all those services are free to you and done by whole teams of professionals: editors, publicists, sales reps, promotion, etc.)

Do not let your blind faith or impatience to publish make you naïve. Take time to get your facts. Self-publishing is very risky business for an author. Except in rare cases (like those mentioned earlier), I can’t recommend it.

February 19, 2010

Some writers are doing more than just surviving in the current economy. They are thriving! How are they managing this?

“The most important thing I did to thrive in this recession is that I managed my emotions, attention, and attitude at all times. I focused on what I can do, not what I can’t do,” says one much published author. “I  swam upstream, ignoring the people in retreat all around me.”

Uncertain Times

“Call it what you will,” says Mark Haverstock in “Freelancing in Uncertain Times,” “a recession, a downward correction, or a pause in recovery. The national economic downturn has taken its toll on everyone, including freelancers.” (Writer’s Guide to 2010) That’s the bad news. However, the article is full of good news too–and great tips by authors who are thriving despite the economic realties.

In Mark’s “Marketing 101″ section, there are five ways you can market yourself that require time but very little or no money. And keep your manuscripts–many of them–in constant circulation. You can’t sell what isn’t out there. One author pitched a dozen different book ideas with a dozen proposals, and sold eight of them! How?

She said she learned the formats of “book proposals, pitch letters, feature stories, opinion pieces, etc. There are formulas for all of them and once you’ve got the formula mastered, your work is much easier.”

Web Work

Mark has much to say about writing for online publications too. He has lists of resources helping you decide how much to charge, a good number of  websites appealing to “starving writers” that you want to avoid, and five bona fide, legitimate websites that list job leads for writers that pay decent money.

“Freelancing in Uncertain Times” is only one of seven marketing articles in the book, and there are 21 more information-packed articles under Style, Submissions & Career, and Ideas and Research.

Do More, Offer More

With many magazines and newspapers having online web editions–or moving to the Internet altogether–you can rise above other freelancers if you offer photos and videos to accompany your articles. While you need professional ability to shoot for print magazines, it’s not as important with the web.

With digital cameras and phones that also make videos, many writers already have this ability. And if they can supply on-site visuals like this to accompany web content, that saves an editor the expense of sending a photographer on location.

Swim Upstream

Instead of being one of the naysayers and gloom-and-doomers, dig in and determine to overcome the obstacles you’re facing in this recession. Some writers gave up long ago. Others decided to be one of the writers who survived–and even thrived–despite the economy.

Which one are you? Can you leave one tip for others on how you’re staying afloat during tough times?

January 18, 2010

Every week I get questions like this: “I don’t have a book out yet [or my first book came out last year], but do you think I need to have a website, a blog, a newsletter, be on Facebook and LinkedIn, and also tweet on Twitter daily? Is all this self-promotion necessary?”

I wish I knew!

A Voice of Reason

If you believe everything you read that “they say,” you might think you needed to do all that self-promotion. However, I’m inclined to think James Scott Bell in his new book The Art of War for Writers is closer to the mark.  In talking about self-promotion, he said, “The more anxious you are about forcing success through self-promotional effort, the less creative energy you have for the writing itself.”

Why? “Because,” Bell says, “the most important promotional tool you have is your best book. Period.”

Creating that “best book” of which you’re capable takes hours and hours of writing and revising, learning new skills, honing your craft, your heart and soul, your blood, sweat and tears. He cautions writers not to dilute their strengths by obsessing over promotion. (Isn’t that a breath of fresh air?)

Good, Better, Best

Bell gives an interesting list of the “ten best forms of self-promotion.” Only one item on the list deals with the Internet. He simply calls #4 on the list your “web presence.” Guess what SIX of the items on the list are. Your book. He says that a good book-and the word of mouth it generates-will do more for your sales than all the Internet marketing efforts put together. That has been my experience personally, but it’s rare to find such a successful author say so. Rare and refreshing!

Concerning the questions I receive weekly about Internet promotion: I think I’m going to start quoting Bell’s book from now on. His simple guideline for “how much” self-promotion to do is this:

“Do what you can without (a) taking away from the quality of your writing time; (b) taking away from the quality of personal relationships, and (c) taking on debt.”

Now that’s food for a lot of thought.