May 7, 2010

A question from a blog reader asked, “Would you consider using a newly formed publishing company? What questions should a writer ask a new publisher to ensure they are getting appropriate care for their book?”

I’ve had one experience with a newly formed publisher–which I’ll write about below–but first let me mention a blog post on this subject on Writer Beware! The post is two years old, and due to the economy, it is even MORE true today than it was when posted. I hope you’ll read the entire post, but this is the bottom line summary:

“So unless you are absolutely, 100% positive that the publisher is staffed by people with substantial publishing experience–and maybe even then–it’s a good idea to wait until a new publisher has been in business for at least a year, and has published a number of books, before submitting. Not only does this assure you that the publisher can take books all the way through the production process, it lets you evaluate important things like physical and editorial quality, how the books are distributed, and how they are marketed. It also allows time for complaints, if there are any, to accumulate.

Tempting as it may be to join the rush to get in on the ground floor when a new publisher opens its doors, watching and waiting is a much better strategy.”

My Own Experience

My first mystery series fifteen years ago was my only experience with a brand new publisher. The man who started it had great credentials, and we met when speaking on a panel at a writer’s conference. It was professional from beginning to end, although his advance was a lot smaller than I was used to.

The first two books came out on time, but the sales were pretty low. (Thankfully I had had several mysteries published by that time because the “editor” I got knew nothing about mysteries and was an unpublished aspiring writer.) The third mystery ran into one snag after another, but since that happens sometimes, I wasn’t worried. I knew he was working on other books too and accepted the explanations for delays.

One Eye-Opening Day

I had several school visits approaching and needed copies of the third book, so when I had to be in his city for something else, I decided to just stop by the publishing house and pick up the books, as he’d said they were finished and boxed up.

When I finally located the address, I felt surely it must be wrong. It wasn’t in the business area of town–it was a residence. His home. No one answered the door, so I walked around the back and peeked in the window of the basement.

There were stacks of books and piles of papers everywhere. Evidently this was the publishing “house.” Literally! And it turned out that this man was the entire “staff” and he was out of money. Any books sold would be up to me. (This was prior Internet marketing, so I was stuck with the books and no way other than school visits to sell them.)

Needless to say, I wished I had asked a lot more questions early in the process. The books weren’t reviewed and fell through the cracks.

(Reminder: do read the full article on Writer Beware!) And please become a regular reader of their blog. It will save you years of headaches and heartaches!

Questions to Ask

If you are still considering submitting to a newly formed company, ask them:

1. How many titles are you publishing this year?
2. If there are published titles already, buy one or two and read them. (Look for quality of editing, typos, quality of art work, etc.)
3. Contact other authors who have published with them. Ask about editing, sales, art work, whether the publisher answers their emails, etc. Thanks to the Internet and Facebook and Twitter, you can find almost anyone online.
4. What constitutes your staff? (You may find that the publisher is also the editor, layout designer, promoter, sales rep, publicist, and delivery man.) If these jobs are “hired out,” who does these jobs? Are they qualified?

Google the new company too and check for complaints in blogs and message boards.

Forewarned

I know several writers who have signed with new publishers over the last few years. Every time, it’s been a dismal, frustrating experience–and resulting in so few sales.

If you don’t ask these questions before you query, at least get answers you’re happy with before you sign ANYTHING. As the blog title says, writer beware!

April 5, 2008

Most of my Writer’s First Aid blog deals with problems, challenges, and disappointments writers must deal with in order to build and maintain a career. So it’s a delight when I can share good writing news! Two days ago I got the final covers for my Boarding School Mysteries (middle school age)–and I love them! Yesterday I saw the first review here and then someone from Barnes and Noble called to set up a signing. Needless to say, I was really pleased by everything. Now…I need to savor the moment and find an inexpensive way to celebrate. These moments come few and far between for writers. There are months and years of waiting and rejections for most writing projects. That makes it all the more important for us to stop and celebrate our successes.

Which I will go do now…I imagine it will include some form of chocolate.