Blogger KRISTI HOLL is the author of 42 books, including
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July 1, 2011

readingWhen you take a break on this hot Fourth of July weekend, try some of these articles. They’ll keep you in a writing frame of mind!

 

What If You Think You Might Be a Mediocre Fiction Writer? Every novelist hits the point, sooner or later, where they think they just might not actually have any talent. What do you do in that case? Should you just throw in the towel? Or muddle forward? How do you know if you’re any good?

 

Book Marketing Methods That Don’t Work (from Writer Beware! blog) For any author, whether self-, small press-, or big house-published, getting noticed is one of the primary challenges. Larger publishers provide marketing support for their authors (yes, they really do, despite popular wisdom to the contrary), but with smaller publishers, and if you’ve self-published, you may be mostly or entirely on your own.

 

The Internet and Procrastination If you have trouble wasting time on the Internet when you want to be writing instead, read this article. Some good tips–as well as information about a program called “Freedom”–just might get you past this modern-day obstruction–and back to writing!

 

Do Publishers Market Books? Do publishers still market books? Or don’t they? Should you go ahead and self-publish since you’ll just have to do the marketing yourself anyway? Before you go that route, read this article. It’s true! And are you willing and able to do all those things for your book? Pays thinking about. 

 

Tension on the Page, or Micro-Tension Tension! Tension! Tension! Great books have tension that keep us involved in the story. Micro-tension involves a diverse set of techniques.

March 14, 2011

bookstoreI want your opinion today.

Last month most book lovers noted the bankruptcy filing by Borders, one of the nation’s largest book store chains. They closed about 200 stores, or 30% of their locations. We keep hearing that bookstores are heading in the same dismal direction as video rental stores or record stores.

Does It Matter?

Over the weekend I read a thought-provoking  article called “The Marketplace of Ideas: Why Bookstores Matter.” It was one man’s answer to the very real possibility that physical bookstores may become a thing of the past with the advent of Amazon, e-readers, and deep discounted books at Wal-Mart.

After quoting several businessmen and business writers on the inevitable demise of the brick-and-mortar bookstores, he talked about why bookstores were critical to him as a reader and a writer–and to our communities.

The whole article is worth reading, but here are a few things he said:

Your Opinion

Is there a “magic in bookstores” for you? How do you feel about bookstores, both the chains and local book shops that are more intimate? Was there a bookstore somewhere in your past that holds great memories for you?

If physical bookstores disappeared–as many are saying they will–what would that mean to you?

Please leave a comment.

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October 20, 2010

This is one of the best book trailers I've seen. I couldn't agree more with sentiments this author expresses. I hope you give this book to every young child you know for Christmas. I plan to.

I don't personally know Lane Smith, but my hat goes off to him for a brilliant and charming story. My post cuts a bit off the right side of the trailer. To see the full view, it's here on YouTube.

May 7, 2010

publisherA question from a blog reader asked, “Would you consider using a newly formed publishing company? What questions should a writer ask a new publisher to ensure they are getting appropriate care for their book?”

I’ve had one experience with a newly formed publisher–which I’ll write about below–but first let me mention a blog post on this subject on Writer Beware! The post is two years old, and due to the economy, it is even MORE true today than it was when posted. I hope you’ll read the entire post, but this is the bottom line summary:

“So unless you are absolutely, 100% positive that the publisher is staffed by people with substantial publishing experience–and maybe even then–it’s a good idea to wait until a new publisher has been in business for at least a year, and has published a number of books, before submitting. Not only does this assure you that the publisher can take books all the way through the production process, it lets you evaluate important things like physical and editorial quality, how the books are distributed, and how they are marketed. It also allows time for complaints, if there are any, to accumulate.

Tempting as it may be to join the rush to get in on the ground floor when a new publisher opens its doors, watching and waiting is a much better strategy.”

My Own Experience

My first mystery series fifteen years ago was my only experience with a brand new publisher. The man who started it had great credentials, and we met when speaking on a panel at a writer’s conference. It was professional from beginning to end, although his advance was a lot smaller than I was used to.

The first two books came out on time, but the sales were pretty low. (Thankfully I had had several mysteries published by that time because the “editor” I got knew nothing about mysteries and was an unpublished aspiring writer.) The third mystery ran into one snag after another, but since that happens sometimes, I wasn’t worried. I knew he was working on other books too and accepted the explanations for delays.

One Eye-Opening Day

I had several school visits approaching and needed copies of the third book, so when I had to be in his city for something else, I decided to just stop by the publishing house and pick up the books, as he’d said they were finished and boxed up.

When I finally located the address, I felt surely it must be wrong. It wasn’t in the business area of town–it was a residence. His home. No one answered the door, so I walked around the back and peeked in the window of the basement.

There were stacks of books and piles of papers everywhere. Evidently this was the publishing “house.” Literally! And it turned out that this man was the entire “staff” and he was out of money. Any books sold would be up to me. (This was prior Internet marketing, so I was stuck with the books and no way other than school visits to sell them.)

Needless to say, I wished I had asked a lot more questions early in the process. The books weren’t reviewed and fell through the cracks.

(Reminder: do read the full article on Writer Beware!) And please become a regular reader of their blog. It will save you years of headaches and heartaches!

Questions to Ask

If you are still considering submitting to a newly formed company, ask them:

  1. How many titles are you publishing this year?
  2. If there are published titles already, buy one or two and read them. (Look for quality of editing, typos, quality of art work, etc.)
  3. Contact other authors who have published with them. Ask about editing, sales, art work, whether the publisher answers their emails, etc. Thanks to the Internet and Facebook and Twitter, you can find almost anyone online.
  4. What constitutes your staff? (You may find that the publisher is also the editor, layout designer, promoter, sales rep, publicist, and delivery man.) If these jobs are “hired out,” who does these jobs? Are they qualified?

Google the new company too and check for complaints in blogs and message boards.

Forewarned

I know several writers who have signed with new publishers over the last few years. Every time, it’s been a dismal, frustrating experience–and resulting in so few sales.

If you don’t ask these questions before you query, at least get answers you’re happy with before you sign ANYTHING. As the blog title says, writer beware!